Lazar Partners

Fern Lazar


Since we’ve partnered with TriNet, we’re able to be more competitive in terms of attracting new employees.


Lazar was managing rapid growth at a time when they were struggling to find the best talent.


TriNet provided full-service HR support and extensive policy guidance to help them attract and retain the talent they needed.

Company Size
20-99 Employees
New York, NY

Lazar Partners offers communication advisory services to healthcare companies. The company provides corporate communication, crisis management, investor relation, marketing communication, product positioning and public relation advisory services. In addition, Lazar offers internal communication, web site development and promotion, advertising, media relations strategy, social media engagement, strategic communications planning, and physician and patient media training advisory services.

Lazar’s success led to growing pains that impacted their ability to attract the right talent and retain their best employees. TriNet helped Lazar develop a framework for comprehensive HR policies and procedures that provided a benchmark for management decision-making. This included applying best practices to job descriptions, goal-setting and recruitment strategies. TriNet also helped Lazar stay in compliance with employment-related requirements and regulations. The support and guidance TriNet provides Lazar has helped them effectively recruit and retain employees to support their continued growth.

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