TriNet brought TriNet Inspire, its popular networking and learning event for entrepreneurs and small to midsize businesses (SMBs) to San Francisco last week. While our event last spring in New York City focused on compliance, management and other HR tips for SMBs, the San Francisco version was an inspiring afternoon of experts sharing tips on the hottest business trends.
If you couldn’t join us on Tuesday in San Francisco – or if you just want a reminder of all the great tips and tricks shared throughout the afternoon – here are some snippets of advice our attendees learned to take them down the path to business success.
Caring countsWhether working with high-level clients, employees, millennials, women or any other group that was addressed at TriNet Inspire, one take-away remained constant: success starts with caring. You have to care about all the people with whom you come into contact on your way to success. If you don’t care about everyone you interact with, you are going to have fewer people around you willing to help.
It all starts with building relationshipsDan Negroni, founder of Launchbox, told the audience that relationship-building is the most important business skill. According to the Carnegie Institute of Technology – as he shared during his talk - research shows that 85 percent of business success comes from relationship-building skills. Only 15 percent of success comes from technical skills.
In the panel “The Gender Gap: Empowering Women,” Dr. Mylea Charvat, founder of Savonix, underscored that people matter most, adding, “if you do the right thing, the money will come.”
Keith Ferrazzi, New York Times bestselling author and foremost expert in professional relationship development, proved to the audience that relationships are critical to success. He discussed how it’s the people you’ve built relationships with who will have your back when things get rough (and they will). He also shared that employees who know their bosses care about them are more engaged (and, therefore, more effective).
Mr. Ferrazzi also mentioned that we are more connected than we were 20 years ago – thanks to such things as social media – but less relational – thanks to such things as social media. So building a solid foundation of real, valuable relationships and approaching your business that way is a surefire method to allow you to stand out from the crowd and be more competitive.
Know your valueKnowing what your brand is worth – whether it’s your personal brand or a business brand, was also a hot topic at TriNet Inspire, especially among the women of the aforementioned panel on empowering women. In addition to Dr. Charvat, the panel featured SVForum CEO Adiba Barney, Carol Carpenter, CEO of ElasticBox and Meghan Reilly, chief administrative officer of Code for America. The accomplished panelists spent time discussing how women, especially, should ask for the pay they’re worth.
TriNet CEO Burton Goldfield kicked off the event with a discussion on value, pointing out that the emotional value you put on your company is different than valuation – which is the financial value external entities will put on your company. You have to decide what you and your vision are worth if you want to create an enduring company.
Dan Negroni counseled attendees to treat their employees the way they treat their customers. Ramesh Patel, president and co-founder of LesConcierges, talked about respecting everyone’s culture – be they employees, clients or any other brand.
To learn about upcoming TriNet Inspire events, follow us on Twitter at @TriNet.