TriNet PeopleForce

How to Change Anyone’s Mind

When trying to win someone over to your point of view, what methods should you use? Pushing someone to agree with your idea doesn’t work. This discussion will demonstrate the strategies that will work and explain how to put them into practice.

“We know a lot about the change we want to have occur and much less about why it’s not occurring.”—Jonah Berger


Jonah Berger

Jonah Berger
Wharton Professor and Best-Selling Author of Contagious and The Catalyst


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