The State of Small Business Employee Benefits

TriNet benchmark report about which benefits employees care most about.

This is our benchmark report about which benefits employees care most about. Drawing from exclusive TriNet data and dual surveys of over 1,000 small business employers and employees, it offers insights to help small companies cut through the noise and gain clarity on which benefits to offer, emphasize, or reconsider.

The State of Small Business Employee Benefits

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To help you make smarter benefit decisions backed with surveyed data.

To help you make smarter benefit decisions backed with surveyed data.

Exclusive insights based on survey results from more than 500 US small business employers and more than 500 employees
Trends shaping benefit decisions in 2025 and beyond
A breakdown of which benefits attract top talent—and which may have less impact
Clear benchmarks to help you stand out while making the most of your resources
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A Guide for:
HR Leaderslooking to for help with benefits.
Business Ownerslooking to for help with benefits.

What’s Inside?

Exclusive data from more than 1,000 small business professionals and unique insights like:

Mental Health = #1.
Across generations, mental health support ranks as the #1 most important health benefit, followed closely by telehealth.

15% Actively Compare Plans.
According to our report, only 15% of US small business employees actively compare benefit plans for cost effectiveness year over year.

Use of Voluntary Benefits Aren't the Same Across Generations, e.g.:
According to our report, Gen Z leads use for more non-traditional benefits like pet insurance (24%) and ID theft protection (20%). Millennials prioritize income protection (accident, hospital indemnity, critical illness).

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Mobile Technologies Inc.
TriNet partners with us…by the variety of benefits that we're able to offer, the ease of pay, the ease of setup, ease of requesting PTO."
Tony Woods
Chief Human Resources Officer, Mobile Technologies Inc.
TriNet partners with us…by the variety of benefits that we're able to offer, the ease of pay, the ease of setup, ease of requesting PTO."
Tony Woods
Chief Human Resources Officer, Mobile Technologies Inc.

Stay ahead of benefits season