Scott Hinerfeld
Founder, Aventura Partners
Scott Hinerfeld spent his career as a founder and C-level executive across startups and growth-stage companies, with a focus on revenue growth, go-to-market strategy, and building partnerships that help small and midsize businesses scale. His work centers on what it takes to build a company, and the team behind it, through periods of rapid growth.
5 Articles
AI
AI Should Make Your Work Better, Not Just Faster
AI fluency team, closing the AI adoption gap, AI quality vs quantity, generative engine optimization small business, show up in ChatGPT Perplexity Gemini, AI SOPs prompts, Employee Benefits access, Learning and development, HR outsourcing Texas
July 14, 2026 ・11 mins read
Talent
Scaling a Hands-On Business in Manhattan: Why Predictable Income Beats Commission
41% of NY/NJ employees work 41+ hours weekly — employers estimate 23%. One Manhattan operator's playbook for retention in hands-on service businesses.
July 7, 2026 ・11 mins read
AI
AI for Admin. Never for Clinical. Inside One California Practice's Operating Rule.
California employers use AI 14 points more than their employees. One founder explains why she uses it— except where judgment matters.
June 29, 2026 ・8 mins read
Talent
Your Engagement Survey Is Lying to You. Here's What to Measure Instead.
Engagement surveys say things are fine, but data shows an 18-point gap. Learn what to track instead.
June 12, 2026 ・9 mins read
Talent
When Recruiting is the Real Superpower
Description: 57% of Southeast workers are job hunting. Learn how smart recruiting and leadership drive retention in growing businesses.
June 12, 2026 ・12 mins read
