Historically Underrepresented Businesses

Connecting historically underrepresented businesses (HUBs) with resources to support their growth and enable their people.

Connecting Communities

TriNet’s mission—to power the success of small and medium-sized businesses (SMBs) by supporting their growth and enabling their people—drives us to strategize ways to help broaden the scope of entrepreneurship. To this end, TriNet has developed a program to assist our customers led by populations historically underrepresented in the business community (HUBs), including persons of color, women, the differently abled, veterans, and the LGBTQ+, or those organizations that have a stated mission of funding, coaching, educating or working with such businesses.

The program utilizes TriNet’s SMB ecosystem to help HUB communities connect with each other and with resources they can use. We facilitate learning and connecting in order to achieve this goal of maximizing the entrepreneurial experience and SMB success.

Program Development

Working closely with various organizations and managers of government programs to identify best methodologies, known challenges and appropriate guardrails, TriNet formed a model for this business program.

This program has four key pillars:

Education
Sharing Experiences
Access to Capital
Government Programs Awareness

Education

In May 2021, TriNet launched the first pillar, Education. This pillar is focused on supporting the HUB community by focusing on educational programming to help entrepreneurs of smaller companies learn through engaging content.

In 2022, we introduced a webinar series on topics of interest for the HUB community. Our first webinar addressed the challenges underrepresented small businesses face in sourcing capital, navigating wage inflation, and hiring and retaining employees. We will continue to add to our webinar series in 2023.

Watch our webinar

Birds of a Feather Fireside Chats

Moving forward, TriNet plans to launch our Birds of a Feather initiative, a fireside chat series focused on underrepresented founders or leaders or aspiring entrepreneurs within the HUB community.

We are thrilled to offer this program to leaders as a way to share experiences and learn from each other.

If you are interested in being a panelist for a future Birds of a Feather event, please reach out to us.

Send us an email

Government Opportunities: Grants, Programs and Incentives

TriNet recognizes how hard it is to build any business. We understand that everyday challenges to push your business forward can be compounded within the HUB SMB community. From overcoming barriers to accessing capital and funding to being disproportionately impacted by the pandemic, owners and operators of HUB SMBs have their hands full.

TriNet created this page to support our HUB community. Through this page, owners and operators will have access to government programming intended to support growing businesses.

Learn more