Driving Culture! Determining Culture! Re-establishing Culture! On any given day I speak to a number of small business leaders and entrepreneurs who are concerned about their company’s culture. This is because they know that creating a company culture is key to attracting the right employees and, in turn, driving business growth.
Why you should care about company culture
The thing is, there is only so much businesses can offer employees in the way of pay, benefits and extra perks to stand out from the competition. And, if you’re a small business or startup, it becomes even harder to compete financially for the most coveted employees.