At TriNet, PEOPLE MATTER is more than
a campaign—it’s a call to action. In the inaugural TriNet Environmental, Social and Governance Report, we focused on empowering people and
creating opportunities to allow them to make a difference. One way to empower individuals is by encouraging them use their voice.
Today, due to a combination of enabling
technology, hybrid-work environments and the fast flow of information, we are
bombarded with the issues of the world during work hours, family time and even
when we’re trying to unwind. For many of
us, this means news alerts pop-up on our phones, tablets, laptops, in our cars
and on our smartwatches at all hours of the day. We can’t escape the often grim
realities of the world in public, in our work environments and, these days, not
even in our own bedrooms.
Moreover, it’s incredibly hard to untangle
the social issues all around us from politics—even if one believes these issues
inherently should not be perceived as “political issues.”
Humans are naturally inclined to try
to make sense out of the world around them and that naturally leads to forming
opinions and stances on issues big and small. One of the amazing things about
our country is that everyone has the right to free thinking and free will based
on their opinions.
As employers, one way we can show our
employees that they matter is by encouraging them to exercise their freedom of
expression and take a stand for their beliefs through voting.
TriNet puts a priority on encouraging
our employees to use their voice through the voting process. At TriNet, our
internal “get-out-to-vote” (“GOTV”) program is called TriNet Votes. GOTV
programs can be made up of a variety of tactical activities centered around providing
individuals with access to information and materials that educate, promote, and
excite them about performing their civic duty—voting.
Companies employing GOTV programs often see many benefits, including improved company culture, increased brand awareness,
improved stakeholder relationships and—to the benefit of everyone—higher voter turnout.
If you are
interested in developing a GOTV program at your company, the next national
election is on November 8, so the time to act is now. Here are a few things you may want to
Keep it inclusive. The idea
is to encourage employees to take advantage of their freedom to vote, not to
sway how they vote. TriNet Votes, for example, focuses on non-partisan
activities and our GOTV programming does not endorse any specific issue or
candidate. The focus is always on civic engagement and participation.
Engage employees. Create a dedicated team
devoted to building out the GOTV efforts for your organization. TriNet Votes
has a cross-functional team led by our Regulatory Affairs leader. This dedicated team should coordinate efforts
to encourage employees to vote, set timelines, adhere to deadlines, and build
what your GOTV program will look like.
Have unified messaging.
Leadership buy-in and communication that the organization cares about employee
civic engagement is important. Consider
a company-wide notification (e.g., during an internal company-wide meeting or
via company-wide email), as well as messaging about the importance of voting
(without any political leaning) coming from executive leadership. TriNet President and CEO Burton M. Goldfield
frequently shares his support of GOTV programs both internally and externally: How Businesses Can Support Their Employees During Election Season
Communicate clearly. Create an intranet
page or other hub that is accessible by your employees for the information and
resources you may want to include as part of your GOTV program. People consume
information in different ways, so consider that when developing content about
your GOTV program. An article on the importance of voting in the upcoming
mid-term elections or how to have respectful conversations at your workplace
might be helpful. Consider highlighting
voter registration laws and deadlines where your employees reside or creating
snazzy short video montages that encourage viewers to go out to vote. The more ways you are able to share
information, the more likely you are to capture the attention of everyone on
Have some fun with it! Everyone loves to wear their “I Voted” sticker
to work but remote employees can still show off their voting spirit. Consider creating a “Vote 2022” or “I Voted”
background for your virtual meetings on voting day. Enabling a countdown clock to November 8 can
give your employees a target date to accomplish certain things (like registering
to vote, develop a voting plan, etc.). If
your organization has a more playful culture, consider ‘gamifying’ aspects of
your GOTV program. Just remember to keep it issue-free and bipartisan!
Leverage available resources. There are many websites you can share with
your team that provide information on how to register to vote, where to go to
vote and polling volunteer information. Here are just a few:
U.S. Election Commission: Register and Vote in Your State
U.S. Election Commission: Become a poll worker
Power the Polls.org
Rock the Vote.org
voting accessible. Consider whether providing time-off to vote, beyond any legally
required minimum, makes sense for your organization. TriNet’s current voting
time off policy provides paid voting
leave of up to four hours to support civic engagement for all
colleagues and interns, which includes time off to register to vote, vote early
or on Election Day, and to complete and drop off an absentee ballot. This leave
can be used in combination with TriNet’s paid volunteer time off policy. You may also consider whether you have
volunteer-time-off in place and, if so, you may want to remind employees of
that time should they want to use it to work at polling centers. Check out Make Time to Vote for some ideas. You
may also implement a “No Meeting Day” on November 8 to make scheduling time
easier for your people to either vote or volunteer at voting centers.
As the fabric of our work and personal
lives continue to interweave, employers are in a good position to remind their employees
of the power they have in casting their vote. Promoting civic engagement among your
employees is worth considering at any time, but especially in an election year.
As with any workplace initiative, if you
are considering building a GOTV program and are either going to develop new
policies or refresh existing ones, please make sure to connect with your legal
or HR professional for the appropriate guidance.
This communication is for
informational purposes only; it is not legal, tax or accounting advice; and is
not an offer to sell, buy or procure insurance.
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